Networking 1: Is Networking THAT Important?
In both media and professional circles, the sentiment that “networking is everything” is frequently repeated. While this assertion holds merit, individuals who find themselves new to a city or lacking a personal network may wonder how to navigate this landscape.
The advent of LinkedIn has facilitated the process of connecting with professionals in industries or roles one might be interested in. According to HubSpot, a staggering 85% of jobs are secured through networking, and CNBC reports that only 30% of jobs are publicly posted. Consequently, a candidate who neglects networking may inadvertently limit their job prospects and opportunities.
Networking offers a myriad of advantages, including:
Learning from Peers and Mentors: Connecting beyond your immediate network provides exposure to individuals in parallel industries or those with greater seniority. People often enjoy discussing their experiences and insights, which presents you with the opportunity to absorb valuable information. This exposure may lead to the discovery of new roles, industries, or companies of interest.
Building Your Network: As you initiate connections, you can inquire about introductions to other industry professionals, thereby strengthening your network. Establishing a robust network is crucial for professional growth.
Developing Self-Promotion Skills: Many individuals struggle with self-promotion. Regular networking helps you refine the skill of presenting yourself, making interview preparation less daunting and more effective.
Facilitating Immediate Job Opportunities: Networking can expedite the interview process and provide insights into a company that external sources may not have. Establishing connections within a company can demonstrate proactivity, potentially influencing the hiring manager’s perception of you.
Creating Future Job Opportunities: Investing time in building your network can yield long-term benefits. By forging connections before a role becomes available, your name may stand out in the application pool, or you may be directly approached when a relevant position opens. This has occurred for me three times, underscoring the tangible benefits of proactive networking.
Despite the evident advantages, not everyone engages in networking. The reasons for this vary, but often, individuals, irrespective of their professional level, are intimidated by the prospect of reaching out to unfamiliar contacts. This intimidation commonly stems from three primary factors:
Many are unsure of whom to approach or connect with which can be improved through understanding how to research.
Crafting an effective and professional message can be challenging for those unfamiliar with networking.
Fear of rejection and uncertainty about building meaningful professional relationships can also act as deterrents.
Overcoming these barriers is essential for individuals seeking to unlock the full potential of networking in their professional journey. We will cover more of this content in subsequent articles.
