Retail Client Push for Online Sales

How we used an existing core competency and expanded it to an online experience for a customer to drive sales.

In Brief:

A retail client was grappling with the notable success of its brick-and-mortar stores in contrast to the performance of its online platform. Zeal Advisory was engaged to mine through the data, pinpoint relevant trends, and propose recommendations to drive more clients to an omni-channel experience. 

Overview:

The Client: Is a boutique premium women’s retail chain with brick and mortar stores with 15+ locations across the United States and a website that ships both nationally and internationally. 

The Opportunity: The client had a robust customer base that grew substantially year over year. This client has a YoY growth rate of 40%, which is significant as compared to the market average of 5%. The client had a high percentage of repeat customers and customers who, on average, commuted 10+ miles to go to their brick-and-mortar locations. In spite of its strong customer base and in person participation, the client is having difficulty translating these results to its online only and omni-channel clients. 

Results:

Zeal Advisory developed a comprehensive write-up outlining the following:

  • Conducted external research to determine key factors driving customer preferences for brick-and-mortar experiences. Example:

  • Conduct a detailed analysis of customer segmentation and profiling to deepen our understanding of the customer base

  • Segmented existing customer groups for strategic marketing recommendations

  • Analyzed thousands of data inputs across customer behavior and demographics to provide a comprehensive analysis with deep insights for the client

  • Formulated data-backed recommendations to enhance the client’s online presence. Example:

Example

While ZealAdvisory was not involved in the next steps, the client did implement the recommendations that were provided.